The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
As part of a 15-year deal, the two organisations will work on marketing and promotional initiatives to enhance the fan and customer experience in both the stadium and in the community.
“We are excited to elevate our partnership with American Family Insurance, a heritage Wisconsin company that has been a sponsor of the Brewers since 2001 and one that shares our core values,” Brewers chairman and principal owner Mark Attanasio said in a statement.
MillerCoors, the title sponsor of Miller Park since the ballpark opened in 2001, will continue to be the stadium’s signature beer.
“American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations,” MillerCoors said in a statement.
In recent weeks, the San Francisco Giants and Seattle Mariners signed stadium naming-rights deals with Oracle and T-Mobile respectively.