Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
The year-long deal covers the 2017 season and grants Alcatel brand exposure on the shoulder blades of Corinthians’ jerseys.
Alcatel will also benefit from promotion across Corinthians’ digital and social media channels as part of the agreement.
“In today's world, having a technology partner with extreme competence in a product that connects the fan to the club 24 hours a day is very relevant,” Vinicius Azevedo, Corinthians’ marketing manager, said.
“In addition, the success of the negotiation with Alcatel gives us even more scope to continue the work on the various fronts that we have opened today, which go well beyond sponsorship. Soon, we hope to introduce more news with Alcatel.”