Spanish LaLiga football club Deportivo Alavés has brokered a shirt sponsorship deal with the local region of Rioja Alavesa.
Terms of the deal were undisclosed, but it was confirmed that the team will carry Rioja Alavesa branding on the front of its playing shirts during all remaining LaLiga and Copa del Rey matches in the 2016-17 season.
The club will also serve as an ambassador to the Rioja Alavesa region.
In May 2016 Alavés gained promotion back to the top tier and the team currently sits 12th in the league. Yesterday (Tuesday), the club also progressed to the semi-final of the Copa del Rey after a 2-0 aggregate win against Alcorcón.