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Alaska Airlines lands naming rights through NHL Seattle deal

Image: NHL Seattle

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its home arena.

The Seattle-headquartered company will serve as the team’s official airline, as well as a founding partner of NHL Seattle, the New Arena at Seattle Center and the franchise’s Northgate Ice Centre training base.

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