Pan-Asian insurance group AIA has added another Tottenham Hotspur star to its endorsement roster, with its Singapore division agreeing a deal with Son Heung-min
Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.
Through the 2020-21 Premier League season, Tottenham main partner AIA ran a ‘Player Of The Month’ campaign based around a bespoke website and voting mechanic with the aim of driving awareness, collecting data and driving sales.
Running through the post-lockdown restart of the 2019-20 Premier League season, Spurs primary partner AIA pivoted its fan engagement activities to a 360° virtual stadium experience.
AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.
Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA