The AFL Aussie rules football league has entered into a partnership with fast-food giant McDonald’s.
Under a four-year deal that runs from 2015 to 2018, McDonald’s becomes the official restaurant partner of the league and the new naming rights sponsor of its nine-a-side social tournament AFL 9s.
AFL 9s is a non-contact game, with 180 competitions and more than 17,000 participants across Australia.
AFL chief executive Gillon McLachlan, said: “AFL 9s is a key part of our participation growth strategy and has proven to be enormously popular on a national scale due to its broad appeal. We’re seeing more and more people taking up AFL 9s and through the support of McDonald’s we look forward to the continued development of this accessible, exciting version of the game.”
McDonald’s joins the AFL on the third tier of its commercial roster below premier partner Toyota and major partners NAB, Carlton Draught, Coca-Cola and Gatorade.