Adidas enters ‘strategic partnership’ with Saudi-owned Sela

(Serena Taylor/Newcastle United via Getty Images)
(Serena Taylor/Newcastle United via Getty Images)
Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Multiple Sports

OVG, MSG Entertainment launch venue partnership agency led by ex-PGA Tour exec

8 Sep 2023
Multiple Sports

CSM appoints Beauchamp to head up expansion into Saudi Arabia

26 Aug 2021
Multiple Sports

MSG Sports extends Lexus marketing partnership

6 Oct 2021
Multiple Sports

Endeavor posts record revenue from owned sports unit, to pay first quarterly dividend

10 May 2023
Multiple Sports

COB's Medley sponsorship to focus on mental health

17 Jan 2023