Online gaming website 888casino.com has secured the title sponsorship for the 2014 Snooker Shoot-Out competition.
The world’s top 64 players will be invited to compete in the one-frame knockout event at Blackpool’s Tower Circus Arena from January 24-26.
Frames are contested using a shot clock limiting the amount of time available to players on each shot and must be completed within 10 minutes.
England’s Martin Gould will defend his title having overcome Northern Ireland’s Mark Allen in last year’s final.