News

Industry Moves Mixed Martial Arts

TKO Group, the Endeavor-owned public company created by last year’s merger of the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced plans to combine the globa…
Industry Moves Mixed Martial Arts

Hari Vijayarajan, chief commercial officer at ONE Championship, has left his role to become a regional chief executive at Reebelo, the Singapore-based consumer electronics resale platform
Sponsorship & Marketing Football

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Sponsorship & Marketing Football

Clubs from the Chinese Super League will be able to sell team naming rights to commercial entities in a bid to shore up ailing finances
Sponsorship & Marketing Cricket

The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Sponsorship & Marketing Basketball

The Indiana Pacers, of the National Basketball Association, have claimed a US major league professional franchise first, with their new jersey sponsor to incorporate a QR code-like patch
Sponsorship & Marketing Football

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
Sponsorship & Marketing Multiple Sports

A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
Sponsorship & Marketing Football

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Sponsorship & Marketing Ice Hockey

The Professional Women’s Hockey League (PWHL) has signed up Air Canada to its sponsorship portfolio ahead of its inaugural season.