News

Licensing & Merchandising Cricket

Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
Sponsorship & Marketing Basketball

Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…
Sponsorship & Marketing Cricket

Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club
Industry Moves Multiple Sports

CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.
Sponsorship & Marketing Football

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Sponsorship & Marketing Football

Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, bringing an end to its tie-up with rival sportswear company Castore after two seasons
Data Multiple Sports

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Sponsorship & Marketing Golf

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Sponsorship & Marketing Cricket

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Sponsorship & Marketing Football

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.