News

Sponsorship & Marketing Football

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Industry Moves Tennis

Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Sponsorship & Marketing Cricket

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Host Broadcast & Production Padel

Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Finance & Law Football

Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.
Sponsorship & Marketing Snooker

Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)
Sponsorship & Marketing Football

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Sponsorship & Marketing Football

Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
Sponsorship & Marketing Tennis

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Sponsorship & Marketing Baseball

Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.