News

American Football

Swarbrick, Kelly give strong support to greater player NIL rights
Golf

The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Horse Racing

IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
Cricket

Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Golf

US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Football

Major League Soccer's FC Dallas has announced that Frisco-based information technology company MTX Group has become its new principal jersey partner
Football

European football governing body Uefa and its appointed Two Circles agency have accepted five offers for 'Women’s Football Global Sponsorship Packages' for the 2021-25 cycle.
Table Tennis

Jonny Cowan, the European marketing manager at the International Table Tennis Federation, has been appointed to a role in Europe at World Table Tennis, the commercial arm of the international governing…
Football

Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament. A
Basketball

Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers