News

Football

Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Tennis

Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Multi-sport

Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
Cricket

The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
Volleyball

Athletes Unlimited, the start-up network of professional sports leagues, has announced that Gatorade, Hyperice, and Mariner Wealth Advisors have become the first three commercial sponsors for its inaugural v…
Football

Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Motorsport

Formula 1 team Red Bull Racing had signed up Mexico’s largest insurance company Interprotección as a sponsor for the 2021 season.
Basketball

Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.
Rugby Union

Australian retailer Harvey Norman has become the naming rights sponsor of Super Rugby AU for the 2021 season, which kicked off today
Cricket

Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…