News

Motorsport

Australian motor racing series Supercars has agreed a number of sponsorship deals ahead of this weekend’s season-opener at Bathurst, the Repco Mt Panorama 500.
Motorsport

Formula One teams Ferrari, Red Bull Racing and Alfa Romeo Racing have added new sponsors to their portfolios ahead of the 2021 season
Football

Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Football

Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years. Under the deal, Bitci
Multi-sport

Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
Motorsport

Formula E has renewed and realigned its long-term association with watchmaker Tag Heuer
Football

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T
Multi-sport

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Football

TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
NFL

NFL franchise solidifies intended timetable for rebranding process