News

Sponsorship & Marketing Baseball

Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Sponsorship & Marketing Motorsport

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Sponsorship & Marketing Rugby Union

The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Sponsorship & Marketing Road Cycling

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Sponsorship & Marketing Football

Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
Finance & Law Football

Portuguese Primeira Liga club FC Porto has agreed a 25-year deal with Spanish company Ithaka to sell 30 per cent of the economic rights to its Dragão stadium in return for a €65m ($69.2m) investment.
Sponsorship & Marketing Basketball

Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Sponsorship & Marketing Basketball

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Sponsorship & Marketing Multi-sport

The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
Finance & Law Motorsport

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.