News

Sponsorship & Marketing Padel

Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world's top-ranked player, Arturo Coello
Sponsorship & Marketing Football

Qatar's flag carrier maintains status as the official airline partner of Uefa's men's national team competitions.
Licensing & Merchandising Football

Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge
Sponsorship & Marketing US College Sport

College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
Sponsorship & Marketing Football

Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…
Sponsorship & Marketing Football

Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).
Industry Moves Cycling

Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director
Sponsorship & Marketing Multi-sport

The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned
Governance Ice Skating

Figure skaters will be able to generate sponsorship funds from field of play advertising for the first time after the International Skating Union passed a proposal to allow the branding of manufacturers’ logos.
Sponsorship & Marketing Football

Premier League side Crystal Palace has signed a ‘record’ two-year deal with Asian betting firm Net88, opting to continue to make hay from the sector before a league-wide ban on betting sponsorships comes into force at the end of the 2025-26 season.