News

Sponsorship & Marketing Cricket

The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
Licensing & Merchandising Rugby Union

Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Finance & Law Football

RCD Espanyol has terminated its stadium sponsorship deal with Stage Front and is readying legal action, over allegations of non-payment and breach of contract against the US ticketing and hospitality company.
Sponsorship & Marketing Football

The Uefa Europa League and Uefa Conference League are likely to have a new betting sponsor next season after Bwin, Uefa's first-ever major betting sponsor, decided not to extend its global sponsorship covering the two competitions, SportBusiness can reveal.
Sponsorship & Marketing Football

Inter Milan has announced a four-deal agreement with online betting and casino company Betsson to be its main sponsor with a 'sport infotainment brand' to feature on the club's shirts in a bid to circumvent Italy's rules on betting advertising.
Finance & Law Multi-sport

Le Coq Sportif has taken a €2.9m ($3.1m) loan from the Paris 2024 organising committee to help ensure provision of kit at the Games and as a result of what owner Airesis describes as “operational cash flow challenges” for the sportswear brand.
Sponsorship & Marketing Football

English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.
Industry Moves Multiple Sports

Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Sponsorship & Marketing Football

Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Sponsorship & Marketing Football

The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…