News

Sponsorship & Marketing Football

 Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Sponsorship & Marketing Football

Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
Sponsorship & Marketing Football

Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Sponsorship & Marketing Rugby Union

Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Sponsorship & Marketing Multiple Sports

Telecom company One New Zealand has signed as the naming rights sponsor of a major NZ$683m ($418m/€387m) arena currently under construction in Christchurch, New Zealand.
Industry Moves Motorsport

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Sponsorship & Marketing Basketball

US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
Sponsorship & Marketing Football

Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
Sponsorship & Marketing Cricket

The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
Sponsorship & Marketing Football

LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.