News

Sponsorship & Marketing Rugby Union

French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035
Media Football

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7
Sponsorship & Marketing Motorsport

Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat. 
Sponsorship & Marketing Football

Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Sponsorship & Marketing Motorsport

Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
Media Handball

The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Sponsorship & Marketing Mulltiple sports

US-based Oak View Group (OVG) launched a full venue services division in the UK and Europe this week in move that could see the sports venue operator and owner claim a greater slice of the venue sponsorship…
Sponsorship & Marketing Football

AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.
Sponsorship & Marketing Athletics

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Licensing & Merchandising Rugby Union

World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.