News

Multi-sport

Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.

Football

Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.

Football

English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.

Tennis

Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.

Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.

Australian Rules Football

Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.

Basketball

German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.

Mixed Martial Arts

Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.

Football

Neymar has signed an image-rights agreement with Doyen Global, which will attempt to attract new sponsors and partners for the Brazil footballer outside his home country.

PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.