News

Basketball

The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.

Football

The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.

Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.

American Football

Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.

Football

Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.

Sports Sponsorship Insider, SportBusiness Group’s specialist sponsorship service, has announced the release of a new casebook, Sponsorship Works 2013, containing details of the leading sport sponsorship campaigns of the last 12 months.

Football

German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.

Football

The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.

Football

German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.

Football

Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.