News

Gymnastics

The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.

Tennis

Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.

Snooker

Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.

Basketball

The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.

Basketball

National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.

BP has signed up as the fifth top-tier partner of the Glasgow 2014 Commonwealth Games.

Cycling

US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.

Multi-sport

The Olympic torch is set for its maiden spacewalk after the Russian Federal Space Agency (Roscosmos) became an honourable partner of the Sochi 2014 Olympic Torch Relay.

Tennis

Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.

Football

Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.