News

Football

Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.

Football

Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.

Football

Gulf airline Emirates has revealed what proportion of the company’s marketing budget is spent on sports sponsorship.

Cricket

Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.

Football

The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.

Rugby Union

The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.

Basketball

Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.

Formula One team Force India has agreed a multi-year partnership with Madrid-based fashion brand Varlion.

Football

The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.

Cricket

Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.