News

Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.

The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.

Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.

Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.

Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.

The brandRapport agency has been appointed by PrimeLocation.com to manage its ground sponsorship deal covering this summer’s Ashes cricket series between England and Australia.

The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.