News

Football

Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.

Triathlon

The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.

Football

DIY retail chain Bauhaus has signed up as a commercial partner of German 1.Bundesliga football club Schalke 04 in a deal that will run through the 2013-14 season.

Football

Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.

Football

English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.

Football

German 1.Bundesliga football club Schalke 04 has terminated its partnership with secondary ticketing company Viagogo amid claims of multiple contract breaches.

Sailing

Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.

Sailing

The Irish Sailing Association has announced a four-year sponsorship deal with oil and gas exploration and production company Providence Resources.

Cycling

British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.

Ice Hockey

German software firm SAP has confirmed the terms of its naming rights agreement with the City of San Jose and the San Jose Sharks for the home arena of the National Hockey League franchise.