News

Rugby League

English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.

Basketball

NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.

American Football

American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.

Golf

BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.

Winter Sports

The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.

Winter Sports

Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.

Cycling

French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.

Cycling

French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.

Football

Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.

Football

Mexican financial services company BBVA Bancomer has agreed a three-year deal to become title sponsor of the Liga MX, the top division of football in Mexico