News

Cricket

Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.

Ice Hockey

The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.

Rugby Union

Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.

Baseball

Major League Baseball team the Texas Rangers has agreed a five-year extension of its partnership with ice cream manufacturer Blue Bell Creameries, from 2014 to 2018.

Football

English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.

Football

UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.

Rugby Union

New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.

Rugby League

Chinese telecommunications firm Huawei has agreed to extend its deal with Australian rugby league side Canberra Raiders and will continue its role as a major sponsor of the team for the 2014 National Rugby League season.

Football

Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.

Cricket

Contracting and construction company Super Industrial Services has reached a sponsorship agreement with the Trinidad and Tobago Red Steel cricket team for the forthcoming Caribbean Premier League Twenty20 tournament.