News

Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.

Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.

NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.

Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.

Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.

Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.

German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.

Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.

NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.

Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.