United Kingdom

Football

Beer is big business in sponsorship, particularly in football
Athletics

Sports Sponsorship Insider talks to the Sainsbury’s boss about the brand’s presence in school and Paralympic sport – and its title sponsorship of British Athletics’ Sainsbury’s Summer Series. Sports
Rugby Union

Sports Sponsorship Insider asks Giles Morgan, group head of sponsorship, HSBC, about the tough marketing decisions ahead for the international banking group
Rugby Union

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.
Rugby League

THE RUGBY FOOTBALL LEAGUE’S latest second-tier sponsorship deals are making up for a £1.2m (€1.38m/$1.82m)
Football

THE ENGLISH PREMIER LEAGUE’S central sponsorship revenue is expected to increase by up to 50 per cent in the 2013-14 to 2015-16 rights cycle, compared to 2010-11 to 2012-13.
Football

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…
Football

Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…
Football

Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
American Football

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In
Multi-sport

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…
Multi-sport

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30
Multi-sport

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…
Football

SUNDERLAND FOOTBALL CLUB of the English Premier League signed a new, two-year shirt sponsorship deal with Invest in Africa, reported to be worth up to £20 million per year to the north-east England-based …

SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium
Rugby Union

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
Rugby Union

Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week