United Kingdom

Darts
Sponsorship & Marketing

Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
Football
Sponsorship & Marketing

Premier League club Chelsea has launched its new kit without a front-of-shirt sponsor as talks continue with prospective partners
Golf
Sponsorship & Marketing

Sportfive has added to its golf representation business by merging operations with the London-based Alpha Sports Management
Football
Sponsorship & Marketing

A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season
Multiple Sports
Industry Moves

The Havas Group has merged its UK creative agency Cake and its UK content and partnerships division Jump to form a new agency, Havas Play, led by former Cake chief executive Rosie Holden
Football
Sponsorship & Marketing

Premier League club Brentford FC has announced that PensionBee has agreed a two-year deal to become the sleeve sponsor of its men's senior team
Football
Sponsorship & Marketing

Premier League club Chelsea FC has dropped plans to sign a shirt sponsorship deal with online casino and betting brand Stake.com amid a backlash from fans
Multiple Sports
Sponsorship & Marketing

The search has begun for a new naming-rights sponsor for the Emirates Arena, the multi-sport indoor venue in Glasgow, SportBusiness understands
Football
Sponsorship & Marketing

Premier League club Chelsea has unveiled a new global sponsorship with hotel group Hilton in the brand's first foray into football
Football
Sponsorship & Marketing

Domestic and European champions Manchester City continue to upgrade some of the club's major sponsors ahead of the new season with beer partner Asahi trading up to the ‘Official Training Kit Partner’ rol…
Football
Sponsorship & Marketing

Nottingham Forest has extended its sponsorship agreement with E.ON in a deal that sees the utilities firm become the English Premier League club’s official training wear partner.
Football
Sponsorship & Marketing

OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Football
Sponsorship & Marketing

Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Tennis

The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
Football
Sponsorship & Marketing

Premier League clubs Burnley and Fulham have both signed shirt sponsorship deals with betting operators ahead of the looming gambling sponsorship ban that will come into force in three years’ time.
Football
Sponsorship & Marketing

English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams. Adi
Tennis
Sponsorship & Marketing

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Football
Sponsorship & Marketing

Premier League club AFC Bournemouth has signed an extension with its stadium naming rights-holder, health and life insurance company Vitality