United Kingdom

Multiple Sports

Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Multiple Sports

Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Motorsport

Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
Motorcycling

British Speedway has agreed a title sponsorship deal for its Premiership competition with Sports Insure, the UK insurance broker
Football

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Rugby Union

Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank

SportBusiness Sponsorship has canvassed the opinion of experts from sports legal and sports marketing backgrounds to ask what the UK government's gambling white paper will mean for the industry. Matthew Glendinning reports.
Motorsport

The Goodwood Festival of Speed has agreed a multi-year sponsorship with Pirelli to become the Exclusive Tyre Partner for the annual motorsport festival
Football

Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.
Darts

Law firm Pogust Goodhead has agreed a deal with the Professional Darts Corporation (PDC) to promote its My Diesel Claim service through title sponsorship of the 2023 World Cup of Darts
Multiple Sports

The UK’s Pitch Marketing Group has claimed it will become the first sports marketing agency to be employee owned.
Multiple Sports

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T
Cricket

The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
Football

A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.
Football

James Bisgrove, commercial and marketing director at Glasgow Rangers, has been promoted to the role of chief executive at the Scottish Premiership club
Esports

London Stock Market-listed esports organisation Guild Esports has signed a three-year sponsorship and merchandising deal with Danish sports brand Hummel
Rugby Union

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Netball

The UK’s Netball Super League (NSL) has recruited Netball Scotland chief executive Claire Nelson as its first-ever managing director with the Rugby Football League’s Mark Foster named as chief commercial off…