United Arab Emirates
Arabian Gulf Development takes UAE League Cup title spot
Arabian Gulf Development has expanded its involvement with football in the United Arab Emirates after signing a naming rights agreement for the UAE League Cup knockout club competition.
Emirates Cricket Board strikes OSN deal ahead of World T20
Pay-television broadcaster OSN, which operates in the Middle East and North Africa, has reached a deal to become the first-ever corporate sponsor of the Emirates Cricket Board.
UAE FA banks Al Hilal extension
Abu-Dhabi based Al Hilal Bank has renewed its sponsorship of the UAE Football Association for a sixth consecutive year.
Dubai Duty Free tees off extension with Desert Classic
Airport retailer Dubai Duty Free has signed a deal with the Golf in Dubai organisation to extend its status as a patron of the Dubai Desert Classic European Tour event for another three years.
ADIB extends Arabian Gulf League partnership
UAE banking group Abu Dhabi Islamic Bank has signed a three-year extension of its sponsorship of the Arabian Gulf League football competition.
First Gulf Bank scores shirt sponsorship with Al Ain
Abu Dhabi-based banking group First Gulf Bank has secured a three-year shirt sponsorship deal with Arabian Gulf League football team Al Ain
Dubal holes Dubai Desert Classic renewal
Industrial company Dubai Aluminium (Dubal) has extended its sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments for the next three years.
San Pellegrino refreshes DP World Tour Championship’s commercial roster
Italian beverage company San Pellegrino has agreed a deal to become an official supplier for the 2013 DP World Tour Championship, the season finale of golf’s European Tour.
Nike replaces Adidas at Al Ain
UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.
Etisalat teams up with Fifa Under-17 World Cup
UAE-based telecommunications operator Etisalat has reached an agreement with Fifa to become an official national supporter of the 2013 Under-17 World Cup.
Etisalat deal a good call for UAE FA
Telecommunications operator Etisalat has entered into a three-year commercial agreement with the UAE Football Association.
United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Al Ain takes off with Abu Dhabi Airports
Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.
Barcelona banks UAE partner
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
Al Nasr retains Emirates NDB backing
UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.
P&G renews UAE Olympic partnership
Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.
European Tour strikes newsworthy deal
UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.
Emirates splashes out on major club shirt deals
The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.