Sub-Saharan Africa

Rugby Union

South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics
Cricket

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing
Triathlon

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.
Football

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

Football

Financial services company Zyolofon Cash has been unveiled as the title sponsor of the Ghana Premier League, the top tier of club football in the country.

Football

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

Football

The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.

Football

African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.

Football

South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.

Cycling

Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.

Football

Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.

Football

The Football Association of Zambia has extended its sponsorship deal with telco MTN.

Rugby Union

Jonsson Workwear has agreed a deal to take on naming rights to Kings Park, home of South African Super Rugby franchise the Sharks.

Rugby Union

SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.

Rugby Union

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Cricket

Cement manufacturing company PPC has entered into a partnership with the Zimbabwe Cricket national governing body.

Rugby Union

Financial services company Warwick has agreed a deal to sponsor South African rugby union team Western Province, through which it will also become a partner of the Stormers Super Rugby franchise.

Football

The Nigeria Football Federation has entered into a partnership with confectionery products manufacturer Cadbury.