Spain

Spanish Liga football club Barcelona has sealed a long-term extension to its sponsorship agreement with German automotive manufacturer Audi and has also announced that it will open a new club office in New York.

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Spanish telecommunications company Telefónica has extended its title sponsorship deal with Estudiantes, with its Movistar brand now set to support the Liga ACB basketball club.

The Spanish Olympic Committee (COE) has struck a partnership agreement with sportswear company Joma.

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.

The Spanish Football League (LFP) has agreed an extension to its sponsorship deal with Chinese telecommunications firm Huawei.

Sportswear and apparel company Under Armour has signed up as the official technical provider of Spanish basketball’s Copa del Rey knockout club tournaments.

English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.

Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.

Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.

Real Madrid president Florentino Perez has apparently revealed the Spanish Liga football club’s Santiago Bernabeu stadium will be renamed as either IPIC Bernabeu or CEPSA Bernabeu.

Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

Electric utility company Iberdrola has agreed to extend its sponsorship of the Spanish Football Federation (RFEF) through 2016.

Spanish mobile phone operator Movistar has extended its deal to serve as an associate sponsor of the Spain national football team.

Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.