Spain

Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.

The Spanish Paralympic Committee has opted to extend a sponsorship deal with domestic public lottery operator Loterias y Apuestas del Estado.

Manel Arroyo, vice-president of marketing and communications at Barcelona, has confirmed that the Spanish Liga football club is in “well advanced” talks with a number of companies as it continues its search for a main shirt sponsor.

French automotive manufacturer Citroën has downgraded its long-running partnership with Spanish Liga football club Celta Vigo.

Medcare Orthopaedic and Spine Hospital has entered into a partnership with the Middle East division of LaLiga, which operates the top two divisions of Spanish football.

Spanish lottery group Loterías y Apuestas del Estado has renewed its sponsorship agreement with the Vuelta a España cycling race.

Tourism Malaysia has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.

Spanish Liga football club Barcelona has extended a partnership with sportswear company Nike in a deal reportedly worth a world record total of up to €155m ($174m) per season.

Chelsea has agreed a lucrative new partnership with sportswear supplier Nike that is worth £60m (€77m/$86m) per year, according to various reports.

Spanish Liga football club Sevilla has agreed shirt sponsorship deals with Chinese telecommunications company ZTE, insurance company Reale Seguros and the Andalucía region for its Copa del Rey final against Barcelona later this month.

LaLiga president Javier Tebas has suggested the top two divisions of Spanish football may adopt a similar sponsorship model to the one introduced by the English Premier League.

US firm Van Wagner Sports & Entertainment has won a contract to market the naming rights to Camp Nou, the home stadium of Spanish Liga football club Barcelona.

Spanish La Liga Champions Barcelona are still in talks to renew their main sponsorship deal with Qatar Airways, despite widespread media reports in January that the talks had collapsed.

CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…

The CSM Sport & Entertainment division of marketing services group Chime Communications has entered into a partnership with LaLiga, the organising body of the top two divisions of domestic football in Spain.

Online gaming and gambling company Botemania has agreed a sponsorship deal with Spanish Liga football team Espanyol.