Spain
MotoGP boosted by Monster Energy extension
Drinks brand Monster Energy has extended a sponsorship deal with the MotoGP motorcycling championship.
Leganes nets Saudi shirt sponsor for debut LaLiga campaign
Spanish LaLiga football club Leganes has unveiled a shirt sponsorship deal with Saudi Arabia-based technology, media and telecommunications group MBuzz.
Cofidis rides on with Vuelta a España
French financial services company Cofidis has extended its partnership with the Vuelta a España cycling race.
Title sponsor energises Spanish women’s league
Spanish energy company Iberdrola has taken on naming rights to the country’s top-tier women’s club football competition through an agreement with the Spanish Football Federation (RFEF).
Betfair overcomes revenue plateau, signs with top clubs
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Liga ACB team rebrands following sponsorship deal
Spanish Liga ACB basketball team CD Baloncesto Sevilla has rebranded as Real Betis Energía Plus after agreeing a sponsorship deal with energy firm Energía Plus.
LaLiga partners with Spanish tourism body
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Globalia, the country’s leading tourism group.
Marathonbet supports Spanish market entry with Málaga shirt deal
Spanish LaLiga football club Málaga has unveiled betting company Marathonbet as its new main sponsor.
MotoGP adds Lyoness to sponsor basket
Shopping community Lyoness has entered into a partnership with the MotoGP motorcycling championship.
Barcelona says game on with Konami partnership
Japanese digital entertainment company Konami has entered into a global partnership with Spanish LaLiga football club Barcelona.
Barcelona secures upgrade with Oppo
Spanish Liga football club Barcelona has enhanced its partnership with Chinese electronics manufacturer Oppo under a new two-season contract.
LaLiga signs Santander partnership
LaLiga, the organising body of club football in Spain, has confirmed that banking group Santander will become the new title sponsor of its top two divisions.
LaLiga set for change in strategy with Santander deal – reports
Banking group Santander is set to replace rival BBVA as title sponsor of the top two divisions of Spanish club football, according to multiple reports.
Barcelona confirms extension of Qatar Airways shirt sponsorship
Barcelona has today (Tuesday) confirmed a one-season extension to its main sponsorship agreement with Qatar Airways, with the Spanish Liga football club stating the new contract will run under the same conditions as the previous deal.
Betfair signs on as global partner of Barcelona
Online betting company Betfair has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Tag Heuer adds LaLiga to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Gillette upgrades Barcelona partnership
Personal care brand Gillette has extended a sponsorship agreement with Spanish Liga football club Barcelona.
LaLiga extends Nike ball supplier deal
LaLiga, which operates the Spanish football league, has renewed a partnership with Nike that will allow the sportswear manufacturer to provide the official ball for its competitions.