Spanish energy company Iberdrola has taken on naming rights to the country’s top-tier women’s club football competition through an agreement with the Spanish Football Federation (RFEF).
Under the agreement, which will cover at least the 2016-17 season, the league will officially be titled the Iberdrola Primera División Femenina RFEF.
As part of the deal, training and educational initiatives will be launched, as well as women’s football festivals and competitions.
Pedro Malabia, head of women’s football at LaLiga, the organising body of the club game in Spain, said the agreement is “fundamental for this sport’s continued growth on a daily basis.”
Malabia added: “LaLiga launched a project aimed at supporting Spanish women’s football and the name of a company like Iberdrola gives it a massive boost.”
Iberdrola has sponsored Spain’s men’s national team in the past and is a current partner of the women’s side.
Athletic Club is the defending champion of the 16-team league. The 2016-17 campaign gets underway on September 4.