Spain
Spanish football body signs up finance partner
The Spanish Football Federation (RFEF) has entered into a partnership with financial services company CaixaBank.
Huesca signs up kit partner for LaLiga debut
Newly-promoted Spanish LaLiga football club SD Huesca has entered into a partnership with Spanish sportswear company Kelme.
Celta Vigo signs stadium partner, renews with shirt sponsor
Spanish LaLiga football club Celta Vigo has named financial services company Abanca as its new stadium naming rights partner, while it has also extended its shirt sponsorship deal with Spanish brewery Hijos de Rivera.
LaLiga signs Asia-focused deal with ManBetX
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with gaming company ManBetX.
Atlético Madrid extends Bwin deal
Spanish LaLiga football club Atlético Madrid has renewed its partnership with online betting company Bwin.
Sevilla nets Nike kit deal
Spanish LaLiga football club Sevilla has unveiled US sportswear company Nike as its new kit supplier.
Real Betis extends long-running CaixaBank deal
Spanish LaLiga football club Real Betis has renewed its partnership with financial services company CaixaBank.
Estrella Damm steps up as global Barcelona partner
Catalan beer brand Estrella Damm has upgraded its association with Barcelona by becoming a global partner of the Spanish LaLiga football club.
Seat becomes top-tier sponsor of Spanish Football Federation
The Spanish Football Federation (RFEF) has agreed a sponsorship deal with Spanish automotive manufacturer Seat.
LaLiga signs Nigerian partner
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.
Reale Seguros backs Copa del Rey final
Insurance company Reale Seguros has agreed a deal to sponsor this Saturday’s Copa del Rey final between Spanish LaLiga football teams Sevilla and Barcelona.
Athletic Bilbao renews Euskaltel deal
Spanish LaLiga football club Athletic Bilbao has extended its partnership with telco Euskaltel.
LaLiga signs regional partnership with Ivorian telco
Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.
Cofidis adds WorldTour events to Spanish cycling portfolio
French financial services company Cofidis has strengthened its commitment to Spanish cycling by agreeing a new deal to sponsor three of the country’s UCI WorldTour races in 2018.
Stanley Black & Decker extends Barcelona backing to women’s team
Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.
Continental adds Vuelta to cycling portfolio
German tyre manufacturer Continental has agreed a deal to sponsor the Vuelta a España cycling event.
Beko deal adds to Barcelona’s commercial momentum
Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.
Jawwy adds Villarreal to LaLiga portfolio
Spanish LaLiga football club Villarreal has signed a shirt sponsorship deal with Saudi mobile phone operator Jawwy, a subsidiary of telco STC.