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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Rexona and FC Barcelona
Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.
Marketers seek collective club deal for EPL sleeve partners
A number of sports marketing agencies are seeking a brand or brands to become shirt sleeve badge partners to around 10 English Premier League clubs, Sports Sponsorship Insider has learned
Lille signs up Sportfive in multi-year agreement
The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.
Southampton fill training kit sponsor position with learncrypto.com
English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor
UK gambling law ‘to ban white label betting brands’ from kit and signage advertising
The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
West Ham continues to build supplier tier with BlazePod addition
English Premier League club West Ham United has signed flash reflex training company BlazePod as a supplier.
The brand takes the designation of 'Official Visual Reaction Training Supplier'.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…