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Real Betis extends long-running CaixaBank deal

Spanish LaLiga football club Real Betis has renewed its partnership with financial services company CaixaBank.

The new deal runs until the end of the 2020-21 season and grants CaixaBank exclusive club rights in the financial sector. The two parties first teamed up during the 1995-96 season.

CaixaBank will continue to benefit from brand exposure at Betis’ stadium and other club facilities, along with a host of hospitality packages. The company will also receive promotion across the club’s communications channels.

In addition, customised cards will be created for supporters, while numerous activations will be organised to promote the partnership.

The partnership will continue to support the Family Fútbol initiative, which grants families of Betis supporters a range of benefits such as loans, discounts on insurance and offers on tickets for the cinema, restaurants and other pursuits.

Betis finished the 2017-18 LaLiga season in sixth place to qualify for next season’s Uefa Europa League.

CaixaBank is a second-tier partner of the club alongside Coca-Cola, Cruzcampo and Wiko.