Atlético Madrid extends Bwin deal

Spanish LaLiga football club Atlético Madrid has renewed its partnership with online betting company Bwin.

The new deal runs until June 2020 and will see Bwin retain its position as the club’s official online gaming and betting partner.

Bwin has been a partner of Atlético since February 2017. As part of the new deal, the company will benefit from exposure across the club’s digital assets, social media channels and mobile application.

Bwin will also launch unique experiences for fans, be granted access to players for marketing campaigns, and receive perimeter advertising at Atlético’s Wanda Metropolitano stadium during LaLiga and Copa del Rey matches.