Spain
RFEF announces Stage Front deal amid raft of new sponsorships
The Spanish Football Federation (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
More tourism sponsorship in football as Real Madrid signs with Visit Dubai
Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Visit Saudi aiming to increase ‘football-driven tourism’ with LaLiga deal
Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga.
Riyadh Air starts low on rights fee escalator for Atlético shirt deal
Riyadh Air has put Atlético de Madrid at the centre of its efforts to build a global brand ahead of its maiden commercial flight in 2025.
JD Sports adds Sevilla to portfolio of club sleeve deals
JD Sports has continued its recent sponsorship drive by acquiring the sleeve sponsor rights at LaLiga club Sevilla
Konami retains LaLiga foothold via Barça renewal
Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
Atlético Madrid replaces WhaleFin with PIF-owned Riyadh Air on shirtfront
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Mediapro and Supponor extend agreement into a second decade
Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Iberia sponsors LaLiga in Latin America market deal
Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.
Spotify deal contributes to record commercial figures for Barcelona
Spanish LaLiga club FC Barcelona generated record revenue of €97.6m ($106.1m) from new sponsorships during the 2022-23 season, with a wide-ranging deal with streaming service Spotify boosting the figures.
Alavés retains LEA for LaLiga return, Osasuna signs sleeve sponsor
Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Barcelona joins Arsenal in Prime’s sponsorship portfolio
Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI