Spain
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
Real Madrid ‘lines up €150m deal’ with Saudi tourism project
Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Ex-Infront executive Holmgren joins Emotion Group
Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Atlético Madrid adds another year to Ria Money Transfer contract
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Beko extends Barcelona training partner deal by one year, opts out of sleeve renewal
Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
A, O & B – Wiko & SD Eibar
In Q1 2016, smartphone brand Wiko supported SD Eibar in a community health campaign that saw the letters corresponding to the main blood types removed from the players’ shirts.
Asian operator switches brands at Betis, as Spanish clubs strike short-term deals
The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Data Snapshot: European Leagues 2020-21
In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
KIN Partners takes on Messi’s brother to expand football representation business
London-based sports talent and commercial management agency KIN Partners has announced an alliance with Rodrigo Messi, the brother of Argentina and Barcelona star footballer Lionel Messi, in an attempt…
Alua replaces Roc Hotels as RCD Mallorca back-of-shirt sponsor
Spanish second-tier football club RCD Mallorca has signed up American company Apple Leisure Group as a sponsor
Sevilla sponsorship head Higham on the move
Michael Higham, head of sponsorship at LaLiga side Sevilla, is to leave his role at the end of this month
Data Snapshot: European FAs 2020-21
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season.
Of
Unicaja Banco backs Spanish basketball’s Copa del Rey for second year
Spanish bank Unicaja Banco will act as the joint main sponsor of Spanish basketball’s Copa del Rey cup competition for the upcoming event in February.
Ningún Hogar Sin Alimentos/No Home Without Food – CaixaBank & LaLiga clubs
In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Gobik cyclewear brand to make UCI WorldTour debut with UAE Team Emirates
Spanish cycling apparel brand Gobik has become the official supplier of the UCI WorldTour’s UAE Team Emirates.
Plus500 extends main shirt deal with Atlético Madrid
Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.
LaLiga secures multi-year partnership with GreenPark Sports
GreenPark Sports, the Los Angeles-based publisher and developer of fan-focused mobile games and social experiences, has announced a global partnership with LaLiga