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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Hertha signs Autohero as shirt sponsor in Sportfive-brokered deal
German Bundesliga football club Hertha Berlin has agreed a deal for online used-car marketplace Autohero to become its new main shirt sponsor
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Aésio Mutuelle extends shirt sponsorship with Saint-Étienne in Sportfive-brokered deal
Mutual insurance company Aésio Mutuelle has extended its front-of-shirt sponsorship with French Ligue 1 club AS Saint-Étienne in a deal brokered by the club’s exclusive marketing agency Sportfive.
Norwich ends BK8 shirt sponsorship deal after three days
English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…