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Bitci.com signs three-year back-of-shirt deal with Real Betis

(Photo by Jose Luis Contreras/DAX Images/NurPhoto via Getty Images)

Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.

Under the deal, Bitci.com has acquired back-of-shirt branding rights, as well as perimeter advertising rights at the Benito Villamarín Stadium. In addition, both entities are working to launch of a fan token – a new digital currency,

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