Spain
Fintech firm Naga replaces MarathonBet on Sevilla shirt front
Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal
Then Why? – Cupra & FC Barcelona
In summer 2020, auto brand Cupra launched a global campaign to promote the launch of its new Formentor model, fronted by Barcelona goalkeeper Marc-André ter Stegen.
CaixaBank adds Alavés to extensive Spanish club portfolio
Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.
Bitci adds Alavés to Spanish football portfolio
Spanish LaLiga team Deportivo Alavés has become the latest football club to agree a sponsorship deal with Turkish blockchain technology company Bitci.com.
Espanyol connects with Digi as back-of-shirt sponsor
Spanish top flight football club RCD Espanyol has signed up telecoms operator Digi as a sponsor
Allianz widens Barcelona sponsorship from regional to global deal
Insurance group Allianz has upgraded its sponsorship of Spanish LaLiga club Barcelona from a regional deal to a global agreement
Dreamers (Wizarchy) – Ria Money Transfer & Atlético Madrid
Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.
Acciona takes on Spanish Open title role to promote sustainable events
Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.
The Big Picture – Rakuten & Barcelona
With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Correos signs as La Vuelta logistics operator for second year
Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Spanish soft drinks brand KAS renews La Vuelta sponsorship
Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Trade for Glory/Dreams Come True/Goal of The Month/BarcaStriker – FBS & FC Barcelona
Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.
Capital Energy takes position on Atlético Madrid training kit
Spanish wind and solar developer Capital Energy has signed with Spanish LaLiga club Atlético de Madrid as the ‘Official Renewable Energy’ sponsor for the next three seasons, from 2021-22 to 2023-24.
Nike replaces Umbro at RCD Mallorca in five-year deal
Newly-promoted Spanish LaLiga club RCD Mallorca has agreed a five-year kit sponsorship with Nike, from 2021-22 to 2025-26
#GoForItChallenge – OPPO & FC Barcelona
During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic.
Sportfive seeks further growth in Spain as Vieta handed key role
The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market
Mapfre extends with Spanish tennis for Davis Cup and Billie Jean King Cup
Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)
Elche retains support of long-standing shirt sponsor TM
Spanish LaLiga club Elche has renewed its long-running shirt sponsorship deal with TM Real Estate Group