Spain
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
FEB renews with Endesa for another Olympic cycle
The Spanish Basketball Federation (FEB) has renewed its sponsorship agreement with energy company Endesa
Cazoo adds Real Sociedad shirt deal to football sponsorship portfolio
British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad
Barcelona ‘on verge’ of major Spotify sponsorship
FC Barcelona is poised to announce a major sponsorship deal with music streaming service Spotify, according to reports
LaLiga secures Vivo sponsorship after brand’s move into Spanish market
Spanish football’s LaLiga has signed up Chinese smartphone brand Vivo to its sponsorship portfolio.
Call Luis Enrique – Finetwork & the RFEF
Telecoms newcomer Finetwork activated its partnership with the Spanish football federation around the climax of the 2021 Uefa Nations League via a press conference stunt involving Spain national-team Luis Enrique.
Platzi deal makes Granada final LaLiga club to sign up main sponsor
US-based technology education platform Platzi has become the new main sponsor of Spanish LaLiga club Granada CF for the rest of 2021-22 season
Data Snapshot: European FAs 2021-22
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
W&S extends Cincinnati title deal as Banc Sabadell mulls Barcelona Open renewal
Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to …
Data Snapshot: European Leagues 2021-22
Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.
Hummel to replace Kappa at Real Betis from next season
Spanish LaLiga club Real Betis has signed an agreement with Danish kit maker Hummel to outfit the team from next season
Barcelona cancels Ownix NFT deal after consultant arrested, renews Serveto agreement
FC Barcelona has cancelled an agreement with NFT marketplace Ownix with immediate effect after a consultant working for the company was arrested over allegations of fraud and sexual offenses
Barcelona adds three more years to SK Lubricants deal
Spanish football club Barcelona has signed an extension to its regional sponsorship contract with SK Lubricants
Celta Vigo signs AIX as new sleeve sponsor
Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
Fitness equipment supplier Argysan signs with high-flying Real Sociedad
Spanish fitness equipment and swimming pool provider Argysan has reached a four-season sponsorship agreement, from 2021-22 to 2024-25, with the LaLiga club Real Sociedad
Real Betis sign long-term deal with Vrauu, Espanyol and Valladolid secure extensions
Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
ThisIsGrandeza – adidas & Real Madrid
At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.