Cazoo adds Real Sociedad shirt deal to football sponsorship portfolio

Real Sociedad v Atletico de Madrid on January 19, 2022 (Juan Manuel Serrano Arce/Getty Images)

British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad.

The multi-year deal, Cazoo’s first in LaLiga, will commence on July 1 in time for the 2022-23 season. The company will become Sociedad’s main shirt sponsor and will also have brand presence throughout the Reale Arena and other club properties.

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