South America

Football
Sponsorship & Marketing

Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.
Football
Sponsorship & Marketing

Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Football
Sponsorship & Marketing

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Football
Sponsorship & Marketing

Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane. Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Football
Sponsorship & Marketing

Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Football
Licensing & Merchandising

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto
Football
Sponsorship & Marketing

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Football

When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Football
Sponsorship & Marketing

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Football
Sponsorship & Marketing

Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
Football
Sponsorship & Marketing

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Football

In early 2020, Ecuador’s Banco Pichincha leveraged its partnership with LDU Quito to raise awareness of gender inequality in football via a stunt 'match' with no players.
Football
Sponsorship & Marketing

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Football
Sponsorship & Marketing

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Basketball
Sponsorship & Marketing

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have launched standalone sponsorship packages for the women’s Copa Libertadores for the first time.
Football
Sponsorship & Marketing

Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo. Chiliz, which owns Socios.
Football
Sponsorship & Marketing

Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…