South Africa

Financial services company First National Bank has extended an agreement that grants it naming rights to the FNB Stadium in Johannesburg, South Africa.

Global logistics company DHL has extended its wide-ranging partnership with South African rugby union team Western Province, through which it will continue to title sponsor the Stormers Super Rugby franchise.

Chinese consumer electronics brand Hisense has entered into a partnership with South Africa’s Golden Lions Rugby Union (GLRU), through which it will serve as an associate sponsor of the body’s Super Rugby franchise.

South Africa’s Golden Lions Rugby Union has extended its shirt sponsorship deal with document solutions and services company Xerox.

South African Super Rugby franchise the Sharks has unveiled sports apparel company Canterbury as its new kit partner.

LaLiga, the organising body of club football in Spain, has entered into a partnership with South African soft drinks and sports beverages manufacturer Kingsley.

Cricket South Africa has signed a new five-year deal with South African Breweries.

South African cricket team the Cape Cobras has named construction firm BuildNat as its new headline sponsor.

South African sports betting operator HollywoodBets has opted to upgrade its partnership with the Dolphins domestic cricket franchise by taking on the title sponsorship rights to the team.

South African telecommunications company MTN has extended its title sponsorship of domestic club football competition the MTN8.

Sunflower oil brand Sunfoil has agreed a two-season extension to its title sponsorship of Test cricket in South Africa.

Telecommunications company Blue Label has extended its shirt sponsorship deal with the South African Rugby Union.

Financial services company DirectAxis has reached an agreement with the South African Rugby Union to sponsor the Currie Cup domestic competition.

African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.

Leading South African cricket franchise the Titans has announced Multiply, a subsidiary of the MMI Holdings financial services group, as its new title sponsor.

Business solutions provider Nashua has agreed a deal with the South African Rugby Union to become the new main sponsor of the Currie Cup domestic competition.