South Africa

SA Rugby, the governing body of rugby union in South Africa, is searching for a new main sponsor for its sevens teams after retail group Steinhoff International opted to end its partnership.

Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.

Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.

South African sports betting operator HollywoodBets has renewed its sponsorship of the Dolphins domestic cricket franchise.

Financial services company Momentum has extended its partnership with Cricket South Africa.

Petrochemicals company Sasol has extended its partnership with the South African Football Association.
 

British multi-purpose vehicle manufacturer Land Rover has signed a partnership with the South African Rugby Union (SARU), the governing body of rugby union in the country.
 

Financial services company Absa has extended a title sponsorship agreement with South Africa’s Premier Soccer League for the top-tier Premiership competition.

SA Rugby, the governing body of rugby union in South Africa, has agreed a new jersey sponsorship deal with banking group FNB.

Financial services company Nedbank has agreed a new long-term deal to continue as title sponsor of the Nedbank Cup, a club competition organised by South Africa’s Premier Soccer League.

South African online bookmaker World Sports Betting has agreed a three-year deal to become title sponsor of domestic cricket franchise the Cape Cobras

Southern Palace Group of Companies, a South African industrial holding company, has agreed a sponsorship deal with SA Rugby, the governing body of rugby union in South Africa.

SA Rugby, the governing body of rugby union in South Africa, has agreed a deal for MTN to become its new headline sponsor after rival telecommunications company Vodacom opted to step aside from the role.

South African courier service RAM has agreed a sponsorship deal with SA Rugby, the governing body of rugby union in the country.

A host of companies have signed up as official partners of North American basketball league the NBA’s upcoming game in Johannesburg, South Africa.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.